I think the key to making rad hip-hop, at least for my picky ears, is to add brass! Brass tends to give it more of a swing/rhythm and blues feel, which harks back to hip-hop’s origins. Also, it just seems to make it super darn catchy. These guys have been featured in YouTube videos about various wholesome outdoor activities (like World’s Largest Rope Swing), and I have to say, it just works!