either/or began way back in good ‘ol 2006, as the brainchild of Hugh and AJ. Thank goodness it was just a brainchild: any real child of theirs would be inherently hideous.
The two lads discovered they had a rather varied taste in music and thought it’d be lovely if they represented that diversity in the originality of blog format.
either/or isn’t about telling people that some music is either good or bad. It isn’t about ‘reviewing’ music. It’s just their little way of saying ‘these tunes rock!’: they likes what they post, and they posts what they like. You won’t ever see a ‘score’ on this site, or anything (overly) critical. They’re just a couple of dudes who like to write about music.